Hilda's Wholesome Foods
Designed a complete brand identity for Hilda's Wholesome Foods, an organic food and healthy spice brand committed to nourishing families through natural, preservative free products. The identity combines warmth, trust, and simplicity with a timeless visual system that reflects the brand's focus on healthy living, authentic flavor, and everyday wellbeing.
Client
Hilda's Wholesome Foods
DELIVERABLES
Brand Strategy Logo Design Brand Identity System Color System Typography Packaging Identity Brand Guidelines Visual Identity
Year
2025
Role
Lead Brand Identity Designer
project impact
Developed a cohesive visual identity that strengthened trust and shelf recognition. Improved packaging consistency across product lines. Contributed to a reported 30% increase in retailer inquiries after launch. Supported a 25% increase in social media engagement through a cohesive brand rollout. Created a scalable identity system ready for future product expansion.
